TRANSFORMERS: DARK OF THE MOON 16 Weeks of Cyber Sweeps

The iconic TRANSFORMERS brand introduces the “TRANSFORMERS: DARK OF THE MOON 16 Weeks of Cyber Sweeps” event, a 16-week-long promotion designed to reward consumers with a variety of awesome prizes.  Leading up to the worldwide release of the new movie TRANSFORMERS: DARK OF THE MOON, fans will have the opportunity to win grand prizes each week varying from Hasbro TRANSFORMERS toy packages to a family trip for four to the star-studded U.S. premiere of the movie - the first-ever TRANSFORMERS film in 3D.  This promotion, which began on 3/15/11, will run through 7/2/11.

To participate or to receive more details, please visit WWW.TRANSFORMERSCYBERSWEEPS.COM.

As an added bonus to the “TRANSFORMERS: DARK OF THE MOON 16 Weeks of Cyber Sweeps” event, a Limited Edition TRANSFORMERS: DARK OF THE MOON CYBERVERSE OPTIMUS PRIME Preview Pack is now available at retail locations nationwide.  In addition to being the first figure in the TRANSFORMERS: DARK OF THE MOON line to hit shelves, the OPTIMUS PRIME CYBERVERSE CLASS figure comes packaged with a pair of 3D glasses featuring OPTIMUS PRIME styling that will enable fans to see 3D content on the official TRANSFORMERS website (WWW.TRANSFORMERS.COM) as well as the promotional website (WWW.TRANSFORMERSCYBERSWEEPS.COM).