Tom's Of Maine Silly Strawberry Toothpaste is the only kids toothpaste that is ADA approved that is made to prevent cavities and is filled with natural, great tasting ingredients. Just knowing that this toothpaste is natural and doesnt have those extra unneeded dyes and such, is a plus on my side. For my kids, they love the flavor and they did not seem to mind the change. So, I would say that this swap was a success!! Try the swap challenge for your kids today!!