Swiss is best
'Swiss made' means that the watch's movement (the mechanism that powers the watch) is Swiss, the movement is cased up in Switzerland and the final inspection of the timepiece is carried out in Switzerland. The Swiss have a long tradition of watch-making, beginning in the 16th Century. They are responsible for making the first wristwatch, the first quartz watch, the first water-resistant watch and, unsurprisingly, the most expensive watch in the world. Combine a 'Swiss made' with a reputable brand, and you have a quality timepiece, well worth its price.
When looking at watches online, it's unlikely that the weight of the timepiece will be shown. By all means browse remotely, but go into the shop and try the watch on before you spend any money. A watch that feels heavy or uncomfortable will end up being barely worn. Choose an appropriate size for your wrist! If you want a large face and a more masculine style, Michael Kors has a range of women’s watches that have an attractive chunky look whilst still remaining feminine due to the rose gold plating.
Never let sales staff pressure you into a purchase. When investing in a lifetime item such as a watch, you want to deal with staff who are knowledgeable about their products and who will allow you to take the necessary time during the selection process, rather than trying to make a quick sale and moving on to the next customer. This will also save you the hassle of returning it when you realise you've made too much of a snap decision. Don't feel you have to go for the first thing you see. There are so many variations in designs and brands and price ranges that it's definitely worth doing your research and finding the watch that feels and looks right for you. Try the timepiece on, wander round the shop and see if you can imagine yourself wearing it regularly. If you can, it’s the watch for you.