New PFAFF ambition Line Brings Precision Sewing Within Affordable Reach

PFAFF® introduces the ambition™ line to help aspiring sewing enthusiasts achieve professional results

Sewers seeking precision and control can now have access to the key features of the PFAFF® brand at a lower price point, thanks to the newly unveiled PFAFF®  ambition™ line of computerized sewing machines.  PFAFF®, a leading global brand of premier sewing and embroidery machines, announced today the introduction of its new PFAFF® ambition™ line of sewing machines, which boasts the unique PFAFF® IDT (Integrated Dual Feed) feature. The PFAFF® ambition™ sewing machine line includes the ambition 1.0 and ambition™ 1.5 sewing machines, designed specifically to meet the technical needs of demanding sewing and quilting enthusiasts at a lower price point.

“Thanks to the new PFAFF® ambition™ line of sewing machines, more sewers will now be able to enjoy the precise sewing experience of the PFAFF® brand to perfect their sewing creations,” said Katrina Helmkamp, CEO of SVP Worldwide, source of the SINGER®HUSQVARNA VIKING® and PFAFF® sewing machine collections.  “For affordable prices, aspiring enthusiasts can join the PFAFF® family and experience the design, quality and precision for which this premier brand is so renowned and respected.”

The PFAFF® ambition™ line offers best in class features—spacious, bright and precise—while boasting original, unique PFAFF®  features, such as IDT™ technology, that help deliver professional results for sewing enthusiasts. 

·         PFAFF® Original IDT™ (Integrated Dual Feed) technology included on both models.  Built right into the machine, IDT technology delivers an even fabric feed from both the top and bottom of the machine critical for precise sewing and quilting. Multiple PFAFF® accessories and presser feet can be used with IDTtechnology; it can be easily engaged or disengaged as desired.

·         Large, high-resolution screen — For viewing selections, options and stitch information.  All stitches shown in real size.

·         Touch screen – The touch screen allows for easy access to all stitches and offers the ability to more easily create, view and customize designs (Only available on the ambition1.5 sewing machine)

·         Built-in Alphabet  Block and Cyrillic font styles are available on both models; Two additional font styles, Outline and Script, are included on the ambition™ 1.5 sewing machine.

·         Stitch Variety – A wide variety of 7mm stitches are available, including buttonholes, utility, decorative, quilt, cross and hem (195 stitches available for the ambition1.5 sewing machine; 136 stitches available for the ambition 1.0 sewing machine).

·         200 mm sewing space – A sewing area of 200mm to the right of the needle easily accommodates large volumes of fabric for bigger projects.

·         Automatic bobbin thread sensor – The sensor, only available in the PFAFF® ambition™ 1.5 sewing machine, alerts the sewer when the bobbin is running low.

The PFAFF® ambition™ line will be sold exclusively at authorized PFAFF® dealers nationwide. Request a demonstration of the PFAFF® ambition 1.5 sewing machine at a local PFAFF® dealer from June 1, 2011 through June 31, 2011 to be entered to win a new PFAFF® ambition 1.5 sewing machine, plus six of the most popular PFAFF® presser feet. To find a PFAFF® dealer near you, please visit or call 1-800-997-3233.


  1. Omega Doom (Alan)
    June 23, 2011 / 11:11 pm

    Oh wow! I love the awesome tech features. When I was a kid, I remember messing about with a family friends old sewing machine. You had to use your feet to push a peddle to move the needle. I thought it was the coolest thing… now look at where we are now with the sewing machine! Amazing!Thanks for sharing Katie!

  2. Laura Lane
    November 7, 2012 / 4:16 am

    Just bought a Singer.

  3. Quorn Country Crafts
    August 14, 2017 / 11:38 pm

    Hello Mommykatie I do appreciate this post is a little older now however if you would like a Guest Post free of charge all about the ALL NEW PFAFF Creative Icon that is to be released in October 2017 please do not hesitate to ask. this is the machine if your interested.

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