Tommy Bahama, began as a men’s company and for nearly two decades has been teaching the nation how to relax in style. Over the years the brand has obtained a significant, incredibly loyal male following, making Father’s Day one of their busiest times of year. This Father’s Day Tommy Bahama is acknowledging their dedicated followers with a phenomenal giveaway called “Make Dad’s Day” offering a treasure chest of Tommy Bahama prizes worth $10,000!!! It speaks to how passionate and how powerful the devotion of these fans is that just three days into the contest more than 1,000 entries have been received.
The stories so far are joyful, touching, tear jerking and all are filled with love for dad. From the 6-year-old daughter who thinks her dad should win because he lets her play games on his iPad to the family who wants their cancer stricken dad to enjoy the last few weeks of his life in the relaxed and casual comfort of Tommy Bahama.
In addition to celebrating well deserving Dads, Tommy Bahama has also tapped into incredible fan loyalty, customer engagement and support for the brand message and lifestyle that Tommy Bahama has developed. They started this “share your story” concept with the Tommy BahamaMLB Collector’s Edition shirts and made it even bigger for Father’s Day. It’s a great example of knowing your brand and engaging your customers with passion and respect.
The contest runs through June 17th – to enter, simply log onto www.tommybahama.com and share a story about the special man in your life and why he deserves this incredible prize.
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