I am a huge Arby’s fan. I love sandwiches and I have loved the Arby’s Roast Beef sandwiches since I was a little girl. I think that when it comes to sandwiches, I have a love for all different types, so when I was given the chance to try and review the new Arby’s Grand Turkey Club, I knew that this would be a very enjoyable and satisfying review. One thing that I noticed and really loved about the turkey in the Grand Turkey Club was how flavorful and juicy the turkey was. It was amazing. I also loved how they serve the turkey hot and on a warm toasted bun, which really makes the sandwich stand out. The pepper bacon, melted Swiss cheese, fresh tomato and leaf lettuce and the mayo, all bring this sandwich together and make it one that you crave after trying it! So, the next time you are wondering what you want for lunch, and you enjoy a nice warm, juicy turkey sandwich, then head over to Arby’s and dont forget the curly fries!!!!
Part of the new line of Turkey Roasters, the Grand Turkey Club is made with sliced roast turkey, melted Swiss cheese, pepper bacon, lettuce, tomato and mayo on a toasted harvest wheat bun.
The new menu items are just one part of the Arby’s brand re-launch and new campaign. “Slicing Up the Truth About Freshness” celebrates Arby’s rich heritage in freshly slicing meat in their restaurants every day for nearly 50 years and highlights that this fact differentiates them from other sandwich shops that cannot make the same claim.
Specifically, the brand re-launch includes:
- National television, print and digital advertisements, created by Crispin Porter + Bogusky, featuring former NYC Police Detective Bo Dietl on a mission to expose the truth about fresh slicing.
- Updated, modernized logo that stays true to the iconic hat, but also communicates Arby’s pride in freshly slicing meat daily in each restaurant.
- Introduction of new menu items, including Turkey Roasters
- New tagline – “Slicing Up Freshness.”
- Complete website refresh at www.Arbys.com
The cutting-edge advertisements were brought to life with the help of director Larry Charles, who is best known for directing films such asBorat, Religulous, Brüno and The Dictator, as well as his writing work for Seinfeld. These new televisions spots mark Charles’ first endeavor into commercials.
This was not a paid post and honest/original opinions were used and they are my own. Thank you to the company and/or pr agency who supplied the product for review.